At Mascus we are dedicated to safeguarding and preserving your privacy when you
visit our site or communicate electronically with us.
happens to any personal data that you provide to us (via email, for example) or
that we collect from you when you are on and use our websites. Occasionally we
modified through other agreements with Mascus or other notices.
When this Policy mentions "Mascus",
"we", "us", "our", or "data controller", it refers to Mascus International BV
which is the company that is responsible for your personal data under this
Information We Collect
In operating our websites we may
collect and process the following data about you:
- Details of your visits to our websites and the resources that you access, including, but not limited to
- Traffic data
- Location data,
- Other device or system communication data.
- Information that you provide by filling in forms on our website,
such as when you register for an account, register for information, make a
purchase, provide your contact information to equipment sellers through the
website features, fill out a survey or sign up for an event.
- Information provided to us when you communicate with us for any
We may on occasion gather
information regarding your computer whilst you are on our website. This enables
us to pursue our legitimate interests of improving our services and providing
statistical information regarding the use of our website to our advertisers
Similarly to the above, we may
gather information about your general internet use by using a cookie file. Where
used, these cookies are downloaded to your computer automatically. This cookie
file is stored on the hard drive of your computer as cookies contain information
that is transferred to your computer's hard drive. They help us to improve our
website and the service that we provide to you.
All computers have the ability to
decline cookies. This can be done by changing your browser settings. Please note
that should you choose to decline cookies, you may be unable to access
particular parts of our website.
Our advertisers may also use
cookies, over which we have no control. Such cookies (if used) would be
downloaded once you click on advertisements on our website.
Read more about our use of
Do Not Track - At this time, we do not respond to "Do Not Track" signals sent
from web browsers.
Use of Your Information
The information that we collect and
store relating to you is primarily required to enable us to provide our services
to you. In addition, we may use the information for the following purposes:
To provide you with information requested from us, relating to our products
- To provide information on other products which we in our legitimate interest
feel may be of interest to you, where you have consented to receive such
information. You can withdraw that consent at any time.
To meet our contractual commitments to you.
To notify you about any changes to our website, such as improvements or
service/product changes, that may affect our service.
To preserve our legitimate interest to protect the security of our systems,
network and users.
Further, we may use your data, or
allow selected third parties to use your data, so that you can be provided with
information about unrelated goods and services that we consider may be of
interest to you. We or they may contact you about these goods and services by
any of the methods that you consented at the time your information was
If you are a new customer, we will
only contact you or allow third parties to contact you only when you have
provided consent and only by those means you provided consent for.
If you do not want us to use your
data for our or third parties you will have the opportunity to withhold your
consent to this when you provide your details to us on the form on which we
collect your data.
Please be advised that we do not
reveal information about identifiable individuals to our advertisers but we may,
on occasion, provide them with aggregate statistical information about our
Storing Your Personal Data
We store your data on servers located in Europe but may also transfer data that we collect from you to
locations outside of the European Economic Area for processing and storing. Like
most companies, we outsource some of our functions to third party suppliers.
In order to operate our business and deliver our products and services to you,
these third-party supplies will have access to your information. These
third-party suppliers may also process information outside the European Economic
Area. For example, such suppliers may be engaged in the processing and
concluding of your order, the processing of your payment details and the
provision of support services. These countries outside the European Economic
Area may offer a different level of data protection than your country of
residence. In certain circumstances courts, law enforcement agencies, regulatory
agencies or security authorities in those other foreign jurisdictions may be
entitled to access your information. By submitting your personal data, you agree
to this transfer, storing or processing. We will take all reasonable steps to
make sure that your data is treated securely and in agreement with this Privacy
Policy. When we use third party suppliers who help us support our business operations,
we use contractual and technological means to require those service providers
only to use the information we provide to them to deliver our products and
services – not for their own use. If you would like further details of the
safeguards we employ, please contact us as indicated below.
Data that is provided to us is
stored on our secure servers. Details relating to any transactions entered on
our site will be encrypted to ensure its safety.
The transmission of information via
the Internet is not completely secure and therefore we cannot guarantee the
security of data sent to us electronically and transmission of such data is
therefore entirely at your own risk. Where we have given you (or where you have
chosen) a password so that you can access certain parts of our site, you are
responsible for keeping this password confidential.
Disclosing Your Information
Third Parties.As noted above, we may use third parties to perform functions in connection with
our services (for example, Google Analytics for website usage data analysis and
Tripolis for email marketing automation services). We may transfer limited
non-sensitive information about you into their platforms so that we can utilize
their services. If we partner with another party to provide specific services
(for example, transportation services or financing services), and you register
or contract for these services, we will share the contact information or other
information necessary for the third party to provide the requested services. We
may also disclose personal information to legal, financial, and other
professional advisors and to our lenders or insurers in connection with the
operation of our business where such parties have agreed to confidentiality
De-Identified Information. We may share aggregated demographic information or other
de-identified information with our trusted third-party partners.
Business Changes. If we become involved in a merger, acquisition, sale of assets, joint venture,
securities offering, bankruptcy, reorganization, liquidation, dissolution, or
other transaction or if the ownership of all or substantially all of our
business otherwise changes, we may share or transfer your information to a third
party or parties in connection with such business change.
Affiliates. As a member of the Ritchie Bros. corporate family, we share certain personal data
among members of corporate group which includes other Mascus affiliates, for
our legitimate interests of improving our collective products and services and
better understanding the secondary market for equipment. We also have a
legitimate interest in protecting the integrity of our selling solutions by
sharing information to prevent fraud and monitor our networks and systems.
We may also share your data where it is necessary for us to perform the services
or supply the products you’ve contracted with us to perform or supply.
Where permitted by law, you may receive promotional and other communications
from these affiliates. You will be permitted to unsubscribe at any time.
Investigations and Law. To the extent required or permitted by applicable law, we will disclose information
about you to third parties to:
Comply with law, in response to subpoenas, warrants, or court orders, or in
connection with any legal process or cooperate with government or law
enforcement officials or private parties, including laws outside of your
country of residence;
Protect our rights, reputation, safety and property, or that of our users or
Protect against legal liability;
Establish or exercise our rights to defend against legal claims; or
To investigate, prevent or take action regarding suspected illegal
activities, suspected fraud, violation of our account terms and conditions,
our policies or agreements or as otherwise required or permitted by
Third Party Links
You may find links to third party
websites on our website. These websites should have their own privacy policies
that you should check. We do not accept any responsibility or liability for
their policies whatsoever as we have no control over them.
You may request to exercise any of the rights described in this part by
contacting our Data Protection Officer as noted below under "Contacting Us".
Note, we may ask you to verify your identity before taking further action on
Access to Information.
In some jurisdictions (i.e. the European Economic Union or California),
applicable law may entitle you to information about who, where, why, how and for
long we will hold and process data about you. Access to this information may be subject to payment to cover our costs in
providing you with the information requested. California residents, in
particular, are entitled to ask us once per calendar year, free of charge, for a
notice describing what categories of personal data we share with third parties
or with corporate affiliates for those entities’ direct marketing purposes.
Should you wish to receive details about personal data that we hold about you
please contact us using the contact details below.
Rectification of Inaccurate or Incomplete Data. You have the right to ask us to correct inaccurate or
incomplete personal data concerning you. Please contact us using the
In some jurisdictions, applicable law may entitle you to request copies of
personal data you provided to us in a structured, commonly used, and
machine-readable format and/or request us to transmit this information to
another service provider (where technically feasible).
Data Retention and Erasure.
We generally retain your personal data for as long as is necessary for the
performance of the contract between you and us and to comply with our legal
obligations. If you no longer want us to use your personal data to provide
our services to you, you can request that we erase your personal data and close
your user account. Please note that if you request the erasure of your
- We may retain some of the data as necessary for our legitimate
business interests, such as fraud detection and prevention, for example to
prevent a user from re-opening an account after being suspended.
- We may retain and use the data to the extent necessary to comply
with our tax, legal reporting and auditing obligations.
- Some residual copies of the data will remain in our backup
systems for a limited period of time.
Withdrawing Consent and Restricting Processing.
Where you have provided your consent to the processing of your personal data by
Mascus you may withdraw your consent at any time by sending a communication to
us at the location below specifying which consent you are withdrawing. Please
note that the withdrawal of your consent does not affect the lawfulness of any
processing activities based on such consent before its withdrawal.
Additionally, in some jurisdictions, applicable law may give you the right to
restrict the ways in which we use your personal data, in particular where
you contest the accuracy of your personal data;
(ii) the processing is unlawful
and you oppose the erasure of your personal data;
(iii) we no longer need your
personal data for the purposes of the processing, but you require the
information for the establishment, exercise or defence of legal claims; or
you have objected to the processing based on the grounds described in the next
paragraph below and pending the verification whether the legitimate grounds of
Mascus override your own.
Processing. In some jurisdictions, applicable law may entitle you to require
Mascus not to process your personal data for certain specific purposes
(including profiling) where such processing is based on our legitimate interest.
If you object to such processing Mascus will no longer process your personal
data for these purposes unless we can demonstrate compelling legitimate grounds
for such processing or such processing is required for the establishment,
exercise or defence of legal claims.
Where your personal information is
processed for direct marketing purposes, you may, at any time ask us to cease
processing your data for these direct marketing purposes by sending an e-mail to
opt-out at the email address below.
You have the right to lodge complaints about the data processing activities
carried out by Mascus before competent data protection authorities. We hope
though that if you reach out to us first, we can resolve your complaint
amicably. If not, our lead supervisory authority, is the Dutch Data
We welcome any queries, comments or
contact Mascus’ Data Protection Office at:
c/o Ritchie Bros.
9500 Glenlyon Parkway
Columbia V5J 0C6
You can also contact us generally at:
Mascus International BV
1017 HL Amsterdam
Registration Number: 57776806